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Shah Rukh Khan starrer Pathaan to become India’s first film to release in ICE format; Details here

Pathaan, starring Shah Rukh Khan, is slated to be the first Indian film to be released in ICE (Immersive Cinema Experience) format. The Siddharth Anand-directed film, which also stars Deepika Padukone and John Abraham in crucial elements, is due to be released in theatres on January 25. The ICE theatre format contains side panels that, when combined with the main screen, give a sensation of greater immersion with a backdrop contrast of colours and motion.

 

 

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Top Gun: Maverick was released in ICE format

Vice President of Distribution at Yash Raj Films Rohan Malhotra stated, “The format launched in India with two operational PVR Cinema locations in Delhi NCR playing Avatar: The Way of Water and it is a rage with viewers throughout the world. Adapting to and adopting new technology before others has always been in our YRF’s DNA.” Doctor Strange in the Multiverse of Madness, The Batman, Fantastic Beasts: The Secrets of Dumbledore, Top Gun: Maverick, and Morbius have all been distributed in ICE formats throughout the world.

Sidharth Anand said Pathaan is largest action film

Siddharth Anand previously stated that Pathaan is the largest action spectacle. “Pathaan has been created to give the largest action spectacle that spectators cannot ever hope to witness from the Hindi cinema industry. We are carefully and intentionally planning the entire campaign in order to design some of the biggest moments for Pathaan fan excitement. As a result, the date announcement video has a tremendous impact on the gallery. We knew the fans were dying for us to reveal the film since we had kept it under wraps for far too long,” he explained.

Also Read: Veteran Tollywood actor Kaikala Satyanarayana passes away, Celebs pour in condolences

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